What do bamboo and dragonflies have to do with nutrition?

Our Name.

We used the good old dictionary for inspiration:

be·com·ing [bi-kuhm-ing]

–noun

1. any process of change.

2. Aristotelianism. any change involving realization of potentialities, as a movement from the lower level of potentiality to the higher level of actuality.

–adjective

3. that suits or gives a pleasing effect or attractive appearance, as to a person or thing: a becoming dress; a becoming hairdo.

4. suitable; appropriate; proper: a becoming sentiment.

Good health is becoming on everyone.

Our Logo.

Bamboo is a Chinese symbol for longevity because of its endurance, strength, flexibility and resilience. It suggests the ability to move with the times and adapt to the changes in life. Since ancient times, the Chinese have compared "fair, straightforward, sincere people of high spiritual qualities" to bamboo.

The dragonfly symbolizes change, and transcending self-created illusions that limit our growing. Dragonflies are a symbol of the sense of self that comes with maturity. They are often represented in Japanese paintings, representing new light and joy. Dragonflies are reminders that we are light and can reflect the light in powerful ways if we choose to do so.

We believe in your potential and are here to help you overcome self-limitations.

To be what we are, and to become what we are capable of becoming, is the only end of life.

- Robert Louis Stevenson

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